What SEO is and how it influences your Digital Marketing strategy.
You know that old story where people say, “Okay, I have the product, but who can I sell it to? ”Today, this question is answered directly and effectively. In the digital environment, anyone who uses SEO to improve their Digital Marketing strategy, does not even know this question.
If you, like many people, just hear about this acronym but have no idea what it means or what techniques are around it. Therefore, We created this article, which explains clearly what it is and what is the importance of using SEO.
Especially if you brought your brand or product to the digital medium, being on top of everything that SEO does for your business is very important. We’re sure you would like to enjoy the benefits and learn how to improve your brand.
So be sure to check the content of this article. Here you can learn about what SEO is and how it influences your Digital Marketing strategy. Prepared?
How can we define SEO?
The SEO defined to the letter, means “ Search and Engine Optimization” and it means, optimization for search engines. Its main function is to improve the ranking and organic reach of a page, so that it appears in the first search positions on Google.
He uses some techniques and strategies in conjunction with well-produced content, to increase the visibility of his brand, among so many. Through well-crafted keywords, SEO talks to your potential customers.
That way, you will be able to create, through planning and research, exactly content based on the pain of your customers. You will see throughout this article, what tools are needed for this.
But in general, SEO is basically the first thing to think about, before devising any other Digital Marketing strategy .
It is worth mentioning that SEO is commonly confused with SEM, do you know what that is? The SEM or “ Search Engine Marketing” is a set of strategies and techniques used to promote the Digital Marketing or as it is usually called, Internet Marketing.
But what does that mean? SEO is actually part of SEM, which is divided into two categories. The first is SEO and the second is paid links. When compared to SEO, they are characterized as a short-term gain and address different strategies and techniques than SEO.
Through this brief explanation, can you already see the importance of using SEO in your Digital Marketing planning ?
Above all, quality content
You may also be thinking: “It means that if I use SEO in our content, we surely be found by our audience”. It is not wrong to think that way, but you may be missing a very important issue.
Just as SEO is important for a Digital Marketing strategy, so is the quality of the content. In fact, one cannot exist without the other, and I will explain why.
I’ll use an example that I see a lot out there. I will assume that a person is about to publish an article with relevant content . If she does not have a professional with experience in SEO, her content has just been compromised. For how will that content be found, if there are no paths that lead directly to it?
The same goes for the use of SEO, done by an experienced professional, in an article with irrelevant content. The text is likely to be poorly formatted and will not use appropriate keywords. There is no point in directing your audience to a dead end. Do you agree with us?
We can say with certainty that, the investment in SEO is only true if applied to content with authority and relevance.
Things SEO can do for you
1. Firstly, Greater brand credibility
The question of expanding traffic to your page or website is directly related to what I said above. Once you spread the credibility of what you offer to the public that seeks you, you probably close the sale!
That’s because, SEO optimization, allows the people who come to your product, are the ones who really intend to buy. When you keep in mind, that the more visibility you have, the more sales you will make, you will certainly be more motivated to produce quality content.
2. Expansion of traffic and more sales
Certainly what you want with the dissemination of content, is to promote a service or product, and nurture the credibility of your audience. That’s exactly what SEO can do for you.
When you apply SEO strategies to your page, you are improving your page authority that every page seeks to have before Google, only then will you begin to be found. Credibility builds trust on the part of your audience.
One of the main strategies to merge with the use of SEO is Link Building. By inserting links in your content to other sites, especially reputable sites, you make your content much more reliable.
3. How about boosting your ROI?
There is no better result than being sure that your content has achieved, converted sales and had a significant ROI. This result the SEO can provide you, it can achieve, direct and provide the moment of purchase for the customer.
SEO in this case can provide you with a lot of other information about sales. You can also determine which keyword led your customer to purchase. Even what he was looking for before finalizing the purchase and the demographics of potential customers.
With all this in hand, you have the opportunity to refine your strategies and improve future campaigns, for example. So far, just advantages, isn’t it?
4. Essential tools
There are currently a number of tools that can help you do your SEO work. Some of them are created to accompany a specific stage of the use of SEO, while others cover the entire process.
Check out, then, a short list with some of the best tools for you to get the SEO right:
- Keyword Planner – Adwords: This tool is based on checking the volume of keywords. Essential for SEO and completely free.
- Google Trend: It is a free tool where you can find the main market trends, that is, what is in the mouth of the people.
- Screamingfrog: You can use this tool when you need to perform a complete check on SEO optimization on your website.
- Google pages speed: If you need to improve the loading speed of your website, this is the tool. Speed is one of the main ranking factors, believe it or not.
- Semrush: is a partially paid tool, and it is an excellent investment for those who want to follow the competition and research what the public is looking for.
- Yoast SEO: is the most used plugin today to measure and analyze the content created. He points out the main changes that must be made to achieve perfect SEO.
Be found!
So, here was about What SEO is and how it influences your Digital Marketing strategy.
We also can do SEO For you.
If you made it this far and followed the content of this article, rest assured that quality SEO has been applied to this article. Why don’t you follow suit and start using SEO in your Digital Marketing strategies?
Just don’t forget to tell me what results you achieved, okay?
If you still have any questions, you can leave them in the comments, We will be happy to help!
